Digital marketing
Digital marketing
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.[2][3] Its development during the 1990 and 2000 changed the way brands and businesses use technology for marketing.
Digital marketing effectively began in 1990 when the Archie search engine was created as an index for FTP sites. In the 1980 the storage capacity of computers was already large enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list brokers.[9] Databases allowed companies to track customers’ information more effectively, transforming the relationship between buyer and seller. In the 1990 the term digital marketing was coined.[10] With the development of server/client architecture and the popularity of personal computers, Customer Relationship Management applications became a significant factor in marketing technology.[11] Fierce competition forced vendors to include more services in their software, for example, marketing, sales, and service applications