Digital Marketing For Manufacturers In India 2024
An introduction to Digital Marketing
As the Indian economy is taking one successful leap after another, it is opening a window of opportunities for the Indian Manufacturers as well. But to benefit from these opportunities, Manufacturers need to be visible online. Whether it’s Channel Partners, Dealers, Distributors, Institutions, or Government agencies, they go to the Internet when they search for a manufacturer. And when it comes to the Internet, Google dominates all other Search Engines. Google has become so popular that it has become a synonym for ‘search’. According to various survey agencies, Google has a more than 90% search share in 2023.
Google has become so big and important that it controls how Digital Marketing businesses work worldwide. Google has become so influential that it has become an entryway to the internet. Today, every business owner wants his website to rank on top of Google’s Search Engine Result Page . This is because Google receives Billions of search queries every month, many of which are business related queries.
So, How Do Websites Rank On Google?
Digital marketing for manufactures in India 2023
Google uses a ‘set of conditions’ to decide which website is most relevant to the query placed by a user. These conditions are called Algorithms. So, to rank on top of Google’s RESP, a website has to be optimised to make it compliant with the conditions laid by Google. This process of optimising a website, according to Google Algorithms, is called Search Engine Optimisation It is done by trained professionals and generally takes 3 to 6 Months before giving results.
It is one of the most important Digital Marketing strategies, offering long-term benefits for your digital assets. Search engine optimisation not only optimises your digital assets, but it also helps in keeping them up-to-date and relevant. Search engine optimisation boosts your digital presence by optimising your digital assets like Website, Social Media Profiles/Pages, Landing Pages, etc.
What Are The Benefits Of Digital Marketing?
Some Digital Marketing Statistics About Manufacturing Businesses
The major benefits that Digital Marketing offers to Indian Manufacturers are as follows:
– Increased website traffic
– Increase in the number of Relevant Business Leads
– Channel Partner Network Growth
– Export Opportunities
– Brand Awareness
– Brand Authority
– Social Recognition
– Branding
– Product Promotion